Advanced Marketing Strategies

Analysis of the inter-relationship between strategy, tactics and other aspects of planning, organizing and controlling for marketing and management. A theoretical approach is used to supplement application of marketing management to case studies and decision-making activities. Integration of marketing elements in the analysis and creation of marketing strategies. Not available for supplemental.

Instruction (3.0), Work Integrated Learning (1.0)

Equivalent to MKT-2288, MKT-288.

Requisite courses: Take MKT-1188 (Required, Previous). Take BUS-2293W (Required, Concurrent).