Make the news
It’s a vital part of society that influences us daily: media. Delivered through a host of channels, the messages we receive are crucial in shaping our ideas, thoughts and views about the world around us. You can be at the forefront of this fast-paced, high-impact industry with the Communication Arts program. Our intensive, two-year diploma will prepare you for a career possibly reaching millions, and you’ll be at the centre of it all. Whether your interest lies in newspapers, TV or radio, we can help you get to where you want to be. In your first year, you’ll develop a practical understanding of concepts and principles relating to all three areas. The second year will bring your specific career aspirations to light, with the opportunity to major in print journalism, broadcast journalism or advertising and public relations.
Communication Arts is right for you if you:
- have good communication and presentation skills
- possess excellent interpersonal skills including good coaching, consultation and negotiation skills
- can analyze problems and find practical solutions
- can deal with ambiguity and the pressures of competitive, fast-paced jobs
- have excellent organizational and time management skills
- have an interest in people and current events
- possess initiative, curiosity, persistence, resourcefulness, integrity and creativity.
Channel your passion
You’ll start to feel like a professional in no time working with our campus newspaper, The Endeavour and the campus radio station, CRLC The Kodiak. You’ll also gain bona fide TV experience in our very own college studios, working with local broadcasters. To top it all off, you can impress potential employers with your skills through a 150-hour practicum. An exciting and challenging career is just around the corner…what’s your angle?
In your second year, we will show you how to translate theory into practice. You’ll gain lots of valuable experience working on real media projects with real deliverables. According to your area of interest, you’ll produce a weekly campus newspaper, prepare campus radio shows or work on local television stories and broadcasts. You’ll work with local media outlets and learn how media organizations operate in the real world. Depending on your major, you’ll work on our student newspaper, The Endeavour (print and online editions); for our on-campus radio station, CRLC The Kodiak (closed circuit and streamed over the Internet); or with our TV media partner, Shaw TV.
These opportunities are tied closely to actual shifts and requirements in a business setting.
Your classroom knowledge and hands-on experience will come together for a 150-hour practicum at the end of the program.
PRACTICUM EXPERIENCE REQUIREMENTS
There is a required practicum component to this program. The College dictates the legal terms and conditions governing the practicum experience. Failure by the student to accept by way of legal contract and abide by these terms and conditions will result in non-completion of the program.
Students with a degree from an accredited post-secondary institution can be accepted into the Communication Arts program majors (Advertising/Public Relations and Print Journalism) with advanced standing. Fast-track students will take a range of industry-related courses, including at least one department-approved option course, over two semesters. Part of the course load will include a practicum.
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