Social in the South 2012: Social Media Strategies for Business

Sept. 5, 2012 – Think tweeting is best left to birds? Wish your company’s Facebook page had a few more followers? Not sure if LinkedIn, Twitter or Facebook have a place in your business plan?
 
Get answers to all of these questions and more at the inaugural Social in the South social media conference planned at Lethbridge College Oct. 24 and 25. The conference, which is made possible with the support of the Alberta Rural Development Network, will bring together some of Alberta’s most innovative social media experts – including Darren H, the emerging media coordinator at WestJet. The speakers at the two-day event will show how social media can be used effectively to benefit business.
 
“We’re thrilled to be hosting this important conference with the Alberta Rural Development Network,” said Lethbridge College Interim President and CEO Peter Leclaire. “Lethbridge College has been leader among post-secondary institutions in the social media field. We continue to find new ways to use social media to engage students throughout their relationship with us from admissions to the classroom and beyond.”
 
The purpose of the conference is to educate small business entrepreneurs, non-profit organizations and individuals in southern Alberta on effective strategies to integrate social media into everyday business practices. Organizers also have created opportunities for those using social media for professional purposes to connect with the business community to build a strong social media knowledge-base for southern Alberta, thereby increasing development and exposure via social media in rural southern Alberta. The conference will also provide practical advice, tools and tactics that can be used immediately by southern Alberta businesses and organizations.
 
The keynote speaker will be WestJet’s Darren H, whois responsible for sharing WestJet culture with the airline’s online guests. Other speakers at the conference include Kelaine Devine, Ernest Barbaric, Raylene Wall, Tony Johanson and Rod Leland.
 
The conference starts with a seminar from 7 to 9 p.m. on Wednesday, Oct. 24. A full day of workshops and networking is planned from 8 a.m. to 4 p.m. on Thursday, Oct. 25.
 
“This is an extremely exciting opportunity for southern Alberta,” said Rod Leland, Lethbridge College’s social media specialist and a member of the community planning community. “There’s never been anything of this scale offered to local business owners and entrepreneurs here. With the conference being delivered live online as well, we’re ensuring everyone has access to the great content the speakers will be covering.”
 
To register for the conference or for more information, go to socialinthesouth.ca. Early bird registration deadline is Sept. 25. Those who register by this date will have their names entered into a draw to attend the conference for free. The regular registration deadline is Oct. 12. Follow the conference at @SocialInSouth on Twitter.
 
For more information, please contact:
 
Rod Leland
Social Media Specialist
Lethbridge College
403-320-3276 Office
403-393-3687 Cell